CANDDi revealed to prospective investors

Posted in blog ( company news) on Tuesday, June 8th, 2010 by tom

CANDDi, the digital marketing software start-up that we spun out last year has just completed the 13 week Difference Engine programme. The programme ended with a day spent pitching our product alongside our fellow start-ups to some of the UK’s most prominent investment firms.

I’m pleased to say that the reception for CANDDi was very positive and we will be starting conversations with potential investors in the coming weeks with the aim of raising capital towards the end of the year.

In the meantime we will be proving CANDDi’s value through a programme of beta testing. More than fifty companies have signed up to trial CANDDi so far, including many of AND Digital’s clients. If you would like to join the beta programme, drop us a mail at hello@canddi.com or leave us your email address at http://www.canddi.com.

If you want to know more about what CANDDi does first, then drop me a mail at tom@and-digital.com and I’ll be happy to talk you through it.

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First Spinoff Spins Up

Posted in company news) on Thursday, April 22nd, 2010 by tom

CANDDi (a working title) is the first spin off from the AND Digital stable.

Designed to streamline the digital marketing process and enable better conversations between brands and prospects, it is currently being developed by a team in Middlesbrough, following initial seed funding from The Difference Engine, a North East-based venture capital fund/incubator.

Watch this space for more CANDDi updates in the coming months, as we enter a beta phase and then launch the product to the market.

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If You’ve Got It – Launch It!

Posted in blog ( company news) on Monday, November 2nd, 2009 by admin

Going Out In Style: And Digital at the Launch of go-style.co.uk

Here at And Digital we’re celebrating the successful launch of go-style.co.uk. This stylish online fashion magazine was commissioned to promote the retailers of Golden Square Shopping Mall, Warrington.

The main feature of the site is the Style Builder, allowing users to create outfits online from the collections of all the different fashion stores at Golden Square. With the ability to mix and match from different lines, we expect the site to fast become a one stop shop for fashion lovers – especially once they get hooked on the editorial content: fresh articles on current fashion trends, photos of Warrington’s most stylish and constant promotions.

The aim is to build a real community of fashion lovers that grows organically through social media. Social media remains a hot topic but there are many disaster stories. With go-style.co.uk we placed an emphasis on interaction at the earliest design stage. The social media aspects are not merely add-ons but an integrated part of the strategy. Through these campaigns, we are able to begin conversations with users directly and develop campaigns that are responsive to their requirements. While this may not be a quick-fix route to success, it lays the foundations for a lengthy and mutually fulfilling relationship.

The launch party for the site is a great example of the benefits to this level of interaction. We ran an extensive on and offline campaign for the event and invited stylish ladies of Warrington to get dolled up and celebrate with us. The result was a great success – lots of users signed up, the retailers bought-in and there was a real spike in site traffic.

Most of all though, a good time was had by all.

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And Digital in The Drum…the coverage continues

Posted in blog ( company news) on Thursday, September 3rd, 2009 by admin

Check out our article in the latest issue of The Drum. If you’re a member of the Marketing Industry Network, you can download it for free.

We paid to put it there, but we think it’s worth a read. And hey, free comment opportunities like 5Live don’t come along every day…

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Big names we’ve known and loved…

Posted in blog ( company news) on Saturday, August 1st, 2009 by admin

Let’s be honest. Sometimes you do some potentially award winning work for a big-name client that you want to shout about from the rooftops. In your mind it’s an open and shut case of ’shower us in plaudits and show us the secret pathway to digital enlightenment’. Other times it’s a case of ‘great client name, shame about the restrictive brand guidelines and the design by committee approach’; a project run dry through the mangle of conservatism until it falls into the safe middle ground.

There are also the cases of marketing campaigns which are either seasonal or product based which disappear without a trace once they have passed their shelf life. The site you designed full of pride last year, has now been superceded by the new creative ‘imagining’, relegating your shot at the big time to the pages of digital history.

So, without any corresponding current work to show for most of these clients, we thought we’d highlight some of the global brand names we have worked with over the years – we’re quite proud of some of these clients and we thought we’d shout about some of them. Each client on this list has an interesting story regarding the work we’ve carried out for them and if you’d like to hear some of them, then give us a shout.

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Say hello to our little friend…

Posted in blog ( company news) on Thursday, July 16th, 2009 by admin

It seems we live in a world of firsts.

First man on the moon, first man to climb everest, first manager to win the domestic treble in the UK and now the first employee proper of And Digital.

Tom and I would like to introduce you all to Oli Marsh who just joined And Digital after a brief but successful stint as a freelancer. We have yet work out his full and proper job title so are sticking with ‘Web Wizard’ until we can conjure up something better (do you see what I did there?).

He has some fantastic experience with a range of companies and industries from big blue chips and banks through to consumer based brands and everything in between.

He will be an outstanding addition to our team and we’re sure that as the team grows larger, he will prove a valuable asset in helping shape both the technical and cultural side of the business.

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And Digital is recruiting again…

Posted in blog ( company news) on Thursday, July 16th, 2009 by admin

So, we carefully plotted out our projected growth forecasts for the next 6 months including revenue streams, potential clients and staffing levels. We lovingly printed these forecasts and gave them pride of place on our desks. They have come in handier than we thought though…as increasing large volumes of client work has come through our doors we’ve been able to turn them over and use the flip sides to take down job briefs.

This means that only a week after appointing another full time staff member we are once again looking for digital creatives. Exceptionally creative digital web designs can apply to us directly at jack@andmail.co.uk. The rest of the averagely ordinary pack can save themselves the heartache…

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